AMCI REBRAND

ROLE: LEAD WRITER

BRAND I+ VERBAL IDENTITY | UX DEVELOPMENT

A Grassroots Brand Platform, Culture Code, and Identity System

Challenge

AMCI, four years post-Omnicom acquisition, stood on the edge of significant growth. They needed to define their brand, values, and purpose to unite their offerings and create a cohesive identity.

Engagement

Collaborating with CEO Kevin Killip, we kicked off with one-on-one leadership interviews and small group sessions with staff. This inclusive process built a strong company mission and core values.

Transformation

Defined a voice and messaging framework, creating a functional foundation for AMCI’s brand. Hired an Art Director to craft a visual identity system reflecting the new values. Developed a comprehensive style guide for all employees.

Advocacy

Launched a beautiful identity system and a refreshed website, positioning AMCI for growth. Employees felt a renewed sense of pride and ownership, deeply invested in the AMCI brand.

Results

AMCI emerged with a unified brand identity, ready for expansion, backed by engaged and enthusiastic employees.