GET OUT & STAY CONNECTED: CAMPAIGN

Role: Creative Director + Video Writer/Director

CONTENT CREATION | SOCIAL & INFLUENCER MARKETING | SPONSORSHIPS + PARTNERSHIPS | PROMOTIONS | SWEEPSTAKES

Fueling AT&T's In-Car Wi-Fi success with people-centric storytelling and experiential marketing.

Challenge

Boost awareness of AT&T's Connected Car program and increase trial activations and opt-ins.

Engagement

Influencer Campaign

Five influencers with 35MM followers showcased AT&T In-Car Wi-Fi in travel scenarios. A sweepstakes offered a 2023 Honda Passport Elite and trip of choice, creating engaging content.

Transformation

Shifting Perceptions

Our strategy transformed skepticism into excitement, fostering a community of brand advocates.

Results

26,392 sweepstakes entries

159,111 page visits

45% opt-in rate

560 clicks on the Free Trial Subscriptions Page

Victory Lap

We exceeded benchmarks, cementing AT&T's market leadership and driving lasting customer loyalty.