shaan kirpalani
strategy + story + video
The Mazda Power of 3 Tour
ROLE - Sr. Copywriter
CAMPAIGN + CONCEPT DEVELOPMENT | EXPERIENCE DESIGN
Engagement
Interactive in-vehicle experiences with custom stands and brand messaging focused on innovation and fun.
Transformation
Engaging environment, increased social media buzz, and higher brand engagement.
Advocacy
High conversion rates with attendees becoming brand advocates.
Results
Reach: 313,000 impressions.
Leads: 3,191 hand-raisers, 1,088 hot leads.
Engagement: 41% lead conversion.
Mazda3's profile soared, engaging consumers and strengthening market presence.