Brand + Advocacy Videos for New York’s largest charter school network.

Role: Lead Creative

CAMPAIGN CONCEPT & DEVELOPMENT | VIDEO DEVELOPMENT: STOPRYBOARDS, SCRIPTS, DIRECTION | SOCIAL MEDIA CAMPAIGN

(Videos 1 + 2) Concept: Get new teachers excited about a career at Success Academies by putting the charter school network’s greatest asset (kids) front and center and let them do the talking.

(Video 3) Concept: Remind existing teacher’s why they joined and what they’re fighting for.

(Videos 4+5) Concept: Get teacher candidates excited about working at SA by bringing the job description to life off the page and showing them a typical day-in-life of teachers at SA.