Role: Creative Director

BRAND & VERBAL IDENTITY | EXPERIENCE DESIGN | CREATIVE DIRECTION | CONCEPT & CAMPAIGN | RETAIL STRATEGY

What If Freshness Wasn't a Regional or Seasonal Luxury?

Challenge

Sensei Farms, a rising star with top-tier produce, needed to convince retailers and boost purchase frequency. The twist? Hydroponics is a mystery to most shoppers.

Engagement

We crafted a premium in-store experience. Custom displays and creative messaging showcased the year-round, pesticide-free quality. Friendly brand ambassadors and sampling turned a dull farmers market vibe into a standout in-store encounter.

Transformation

Shoppers stayed, learned, and loved. Trials and repeat purchases surged. Retailer confidence skyrocketed, securing multiple in-store tests and establishing a market foothold for this exceptional brand.