Omnichannel political advocacy campaign for Success Academies: the largest charter school network in New York City.

Role: Creative Lead

CAMPAIGN CONCEPT & DEVELOPMENT | VIDEO DEVELOPMENT: STORYBOARDS, SCRIPT, DIRECTION | SOCIAL CAMPAIGN | PRINT CAMPAIGN

Print campaign (NY Times, NY Post, NY Observer)

Environmental / experiential campaign assets and audience experience for a 4,000 person political rally

300+ Kids in Queens New York were caught in a game of political football between the mayor and this charter school network. Read background here (NY POST).

Over the course of a year, I worked with Success Academies to push back against Mayor DeBlasio, rally support from the New York community, and make the story of these Queens families’ public.

Role: Lead Creative

ECD: Noah Ross

AD: Christina Rodriguez